HEALTH Q and A

Impotence in men, also called erectile dysfunction, is defined as the repeated inability to get or maintain erection that is sufficient enough to allow satisfactory sexual intercourse. Earlier men used to hesitate in discussing impotence with their doctor but the arrival of Viagra changed the scenario considerably. Men became more open about their erectile dysfunction problem because they knew that with Viagra being available – ED treatment was just a pill away.

Viagra for ED treatment

The blockbuster drug Viagra is currently the prime treatment for erectile dysfunction. Released by the FDA in 1998, Pfizer’s Viagra was a novel ED treatment. Viagra promised men with ED firm and long lasting erections by just popping a pill an hour before sex. Men who were until then silently suffering because of their condition were elated to have Viagra. They started discussing their impotence with the doctor and demanded prescriptions for Viagra. Viagra was so sought after during its initial introduction that it was prescribed 500,000 times in its first month of being on sale.

The entry of Levitra in 2003 could not shake Viagra’s market. There was little difference between the medicines and therefore men did not find enough reason to show disloyalty to their trusted brand. The launch of Cialis however, caused a stir in Viagra’s market as the drug offered 36 hour window of opportunity to men while Viagra remains effective for only 4 hours. Today, it’s been more than 5 years since Cialis was released but even then Viagra remains the market leader in the ED treatment drugs market. Men’s love for Viagra continues…!